We will leave for our winter holidays on December 21st, and return to the office on January 4th. During the holidays, our customer service and web shop deliveries are on pause.

For web shop orders this means that all orders placed between December 21st and January 4th will be handled and shipped on January 4th, 2021.

We would like to thank everyone for sticking with us during this crazy, eventful year. 2020 has undoubtedly been a significant year for Named and the two of us personally. We are already looking forward to the 2021 with gret excitement, hopefully you are, too!

Happy holidays <3
Laura & Saara

2.12.2020 - We are hiring!

The application time has ended, thank you to all applicants. <3

Are you the commercial multi-talent we’re looking for? Named is searching for a part-time Sales and Marketing Assistant to start in January 2021! The work includes B2B sales and billing, customer service, social media management, content production and visual marketing.

We are looking for someone with an education or experience in the commercial field and social media, great communicational skills and fluent English skills. Finnish is considered a plus. The tasks also require a good visual eye as well as mastering the basics of Creative Cloud tools (Photoshop and Illustrator in particular). Experience from sewing and crafts would be an advantage.

We will offer you the possibility to develop our brand and yourself in our small but inspiring and enthusiastic team!

If you are a proactive and innovative, outgoing person with a great personality, please send your application and CV to! The position will be filled as soon as we find the perfect match. <3


Job title: Sales and Marketing Assistant
Starts: 4.1.2021
Tasks: B2B sales, customer service and relations, social media management, marketing
Working time: Part-time, 16-24 h/ week
Salary: Commercial sector’s collective agreement (Kaupan alan TES)
Work experience: 0-3 years, suitable for students or recently graduated
Workplace: Mäkelänkatu 45 LH07, 00550 Helsinki

3.11.2020 - Welcome to our new site

During the year 2020 a lot of changes have happened here at Named. We have moved to a new office and hired a part-time assistant Tessa, but most importantly, we have been released some improvements to our products and services. The new pattern packaging and updated range of printed and PDF patterns was released in July. These renewed patterns include a number of small and large changes, of which you can read all about in detail on our Updates page.

In November, we also published our brand new and improved website and web shop, which you are looking at right now! Let’s take a tour around the site to familiarize ourselves with all its new features. First of all, in the web shop, it is now much easier to sort and filter patterns according to your demand – select a printed or PDF pattern, choose your skill level, or pick the type of fabric you are working with from the top menu of the shop. Once you’re on the product page, scroll down to see pattern details, material requirements, finished measurements and other info easily with just a quick glance.

The new shop is not at all the most important change on our new site: we have also added - and will continue adding - information, instructions and tutorials about using our patterns, sewing, and making pattern alterations. You can find all this information under the Instructions section on the navigation menu!

This year, we have also discussed ways we could develop our company by supporting causes that are close to our heart. Nature and the future of our planet is something that worries us, so we have taken action and joined an environmental charity plan. In addition, we’re contributing to other, topical causes by donating all revenue from our charity patter Delia to varying charities. You can read all about our charity work and partners under the Charity section of this site.

In case you don’t know who are the people behind this brand called Named, you can get to know the two of us and how Named was born in Our story! Read more about our philosophy behind starting an indie pattern label in the first place, in Our philosophy, and the way we work towards a more sustainable business in Sustainability.

Unfortunately, the website update didn’t come without any drawbacks. Sadly, while switching from our previous platform to a different one enabled many improvements, it also caused something unexpected - It turned out that copying all existing customer accounts from platform to another was not possible. Due to that, we lost almost all customer accounts from the past seven years. However, your account from the original shop might have been lost, but not all hope has! You can create a new and better customer account here, and ask us to send any un-downloaded pdf patterns from the old account directly to your email. All future orders will be saved onto your new account, where you can download them any time you want without limits. Our FAQ page also answers this, and many more questions that often are asked from us.

As always, we are eager to hear feedback from our community, so please if there’s anything that you think isn’t working on our site, or what you miss from our old site, just send us a message! You can send all feedback to our info address, but for customer service, please contact Tessa at